At Audiense, from 2012 to the present, I undertook the crucial task of enhancing the user interface (UI) and user experience (UX) of Audiense's social, digital, and demand intelligence platforms.
The primary problem we aimed to address was the need to provide marketers with a more efficient and seamless experience while using the platform.
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/4a95dc7e-22f5-4227-9bd9-a9e2b33801fd_rw_1200.png?h=c54fb9a06781ea5ec246110d344ca83a)
My role:
· Leading a team up to 7 designers
· UI design
· UX research
· Brand design
· UI design
· UX research
· Brand design
· Components style-guide
· User-flows
· Desktop version
· Website design
· User-flows
· Desktop version
· Website design
Tools
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/928850db-6412-464c-bbd5-147ce5ef956b_rw_600.png?h=7379cfc0a54cd2402ef244d23e1725c1)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/5e01bd29-b1b9-40ad-a815-56345dfa0bd5_rw_600.png?h=2a4d8793ee329947fb9aaf04e8ad83f6)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/95dfe8e8-89c0-423f-85c7-336f574797a4_rw_600.png?h=a08be1a0cdfadaca321f9970f3b1e709)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/cc4fce76-0840-41b4-a3e7-ea23390a938a_rw_600.png?h=0cc0b30773598be9231bf21ac17c11cc)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/e2b72073-fa52-4aa5-a0ae-ec552365a0ae_rw_600.png?h=615df0a044573558c73d515a4b1060b2)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/ec95f916-2320-4081-8449-7f60bc8d3240_rw_600.png?h=38ba6caf0280d9f62ac94b2a95ac020d)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/ba9b2b42-432c-4c8e-8899-5c1898518805_rw_600.png?h=a63eeaa48b725b846d15976d52466077)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/4ffbc07e-32e3-4402-8d3d-d6123bee15e8_rw_600.png?h=3aa8a9b5d79dd8fa634dd8885a1fc27f)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/19824bd3-c78d-4670-8293-1effd1bc9bc6_rw_600.png?h=2a031033a515ce385ca08320bd3042d4)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/855cc7a3-fb98-43a2-a319-8aa44c9b42f6_rw_600.png?h=e0672a04fa1f12ce4ce32a8dca850186)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/11df9627-9a3f-4fb1-a5e2-0e8ea19cb432_rw_600.png?h=a6989abaf99a766cec00ace5248ae002)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/9a03f752-1edb-414c-84b8-f222a9eab1bb_rw_600.png?h=ef3d12f5b31d44e91d0f8871e321057c)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/95b22d0d-060c-4fe5-9556-d7193abb9014_rw_600.png?h=fedd0871e4f9e75e12e09335b58d261b)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/afe90885-fc7c-4f8a-a81f-44b578ce288a_rw_600.png?h=4362e43c52b54e6ace2c654aa30b2797)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/ba13edaa-f5e3-4df2-8edf-3727d2b8d3e2_rw_600.png?h=f4c4543ea3d05bfc23e41aee2d43160f)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/b54ae988-befc-489d-8158-78851140dbe5_rw_1920.png?h=e57d926b80172ceac908c7b20fba9b1d)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/dfe42a02-b1d8-4e28-9b9d-15343abc8e63_rw_1920.png?h=55084c34961f5d6174db4b238619bb62)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/c077b271-bc88-4ed0-8d4c-f7c1977747a6_rw_1920.png?h=165bfb3a77df9b3a5ac37aebdc0fe9ae)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/06b396d1-54f6-417d-89ab-05d0015374fb_rw_1920.png?h=fa357e0c01db7dc843687903a0cc5fcb)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/06504e1b-5fef-485c-88f8-0e8ac669abb5_rw_1920.png?h=ecee74b495b3724443916b8377794144)
Concept integrating Ai powered assistant
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/8cc59e5f-3e95-4ff1-856c-fac307b6135b_rw_1920.png?h=4fe7baed42d5ad65a036c95181118662)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/6fdc25ca-72e2-4ece-9ec9-381b219b17a5_rw_1920.png?h=28c88a31d0d338842eb2891bd51089a8)
Mobile version concept
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/78d8d9d1-9813-49f3-8a2e-8e32feb4f7df_rw_1200.png?h=03c990ab8d2e27770f25905573ad0d99)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/e8314c9e-5aeb-4f89-881a-4422408986ec_rw_1200.png?h=d073be6d72bb5f6481ff894739ddd4d7)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/45a41bd3-0f85-45f8-85c5-d223e3a193f6_rw_1200.png?h=aa491fdedd15f7f470c3fbd7bc90c83e)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/bd5107c1-8f3a-4a01-8a23-0e920cd483a9_rw_1200.png?h=36ace24865b27bd3dc656045d82da3ee)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/cd309e16-62dd-4288-b949-bc5f0a7f7b98_rw_1200.png?h=8936e7268f2cbafb6626d96c24106fd9)
![](https://cdn.myportfolio.com/8f950fad-8d70-4998-b63d-9d3d7d5e1e99/fbdb427e-d92e-4006-bbf4-4ebcd4b37827_rw_1200.png?h=72ee73f5d083d08a12b53f0fd7a450db)