About me, motivations, principles and goals.

Me, Angel.
I have a BSc degree in Social Sciences and Graphic Design. The sci-fi shows and movies from the '70s and '80s convinced me that I belong in the design industry.
Currently, I live in Spain, but I lived in Italy some years ago, so we can talk Spanish, English, or Italian. 
Father of three adorable kids and devoted husband, plus three lovely greyhounds complete my family. My hobbies include design, photography, interior design, and refinishing wood furniture.
As I'm Peruvian-born, I enjoy cooking traditional dishes.
Design with me listening to my playlist!​​​​​​​
Designing stuff is what I've been doing for 25 years. Since 2010, I have been working as a Product Designer for companies in Italy, Spain, and the UK. I see all the things around me every day and I'm always thinking about how they're designed. Sometimes the final product is not easy to watch, read, or use because it is not easy to use for the purpose it was created for. 

Because of this, I want to deliver the highest quality experiences to users so they can be more efficient in doing their jobs.

I work remotely from my home office in Cordoba, Spain, with teams located anywhere.
Design principles.
I enjoy designing, however, I never forget that I'm a solid, consistent and beautiful structure builder. That is why I follow these design principles that lead me to deliver the best experience:
. Sketch before tools.
. Ask always.
. Use the guide/system.
. Consider the functionality before the aesthetic.
. Make your design clear.
. Ready for scale.
. Don’t fall in love with your first design.
. Never break a pattern unless you have to.
. Pay attention to details.
. Always learning & teaching.
· Work in a collaborative environment that doesn’t believe in departmental silos.
· Participate in the product definition.
· Be a part of large-scale online and integrated initiatives that provide unique UX.
· Continue to improve the best practices as Design-Ops manager.
· Lead a Design Team in the organization.
· Continue to explore new methods of providing narrative in UX documentation.
· Continue to learn new skills and new ways to express the skills I already have.
· Teach others what I have learned, so that I may learn from the process himself.

I am proficient in using Sketchapp, Invisionapp, Principle, Adobe XD, Figma, Photoshop, Illustrator, InDesign, and many more design software. Plus, I can prototype in HTML/CSS.
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