Projects 2010-2021

My experience has been leading design teams and managing Design Ops for companies and organizations. I have developed strong UI foundations by creating Design Systems and Design Principles. In addition, I have provided better product perspectives for their online experiences.
I’ve worked on projects of different scales, from small start-ups to larger software as a service platform. (Some of my projects are covered under NDAs)
I usually work with agile methodologies in collaboration with front-end teams, project managers and other designers.
The past 10 years were an amazing rollercoaster that introduced changes in the way I design that didn't happen in the last 20 years. You should keep in mind that I have been in the industry since 2000 when I founded my own web design agency. So, what happens? Due to access to ultrafast tools like Sketch (the first game-changer) and Figma (the definitive tool up to today), I feel closer to the development process and can think first about functionality, since I can create hi-fidelity interactive prototypes and the relationship with engineers is far more effective.
Audiense 2015 - today
Audiense is a social marketing platform that allows marketers to conduct effective social media campaigns. Audiense allows its users to evaluate their audiences, as well as control social media marketing activities.
We base the UI on the React Toolbox framework. I used Sketchapp, Invisionapp and Principle. Now, Figma and Adobe XD are the main tools in my work.
At the beginning of 2021, we start building our own Design System "Nebula" after some years of utilising a storybook guide, this system migrated to "Pandora" which is related to the brand update we made in 2020.

I run the Design-Ops and lead de Design team with multidisciplinary tasks giving support to the commercial and acquisition teams. We have big-name customers like Tiktok, Ogilvy, Manchester United, Deloitte, Apple, PepsiCo and OMD.
Case Studies
· Onboarding the platform
· Audience definition builder
· Archive reports
· Waiting times
· Influencer report
· Filters for segment members/influencers
· Twitter automation experience
· Chatbot builder
· Multimedia broadcast
· Add on store
· Dynamic report
· Rankings and custom rankings
· Shareable and downloadable content
· Exported file list
· Multiple editing features
· Segmentation
· Open/close public access to a report
· Definition of the style guide
· Branding
· Definition of the Design System "Pandora"

Learn more about Audiense here and here.
"I’ve been working with Angel for more than three years during our time at Audiense. During that time, he made a lot of progress as a designer, covering a broad set of responsibilities ranging from UX design, visual design, customer journey analysis, growth design and more, both in the company’s products and the website. Versatility, practicality, and a deep understanding of human-computer interaction made it super easy (and fun!) to work with him. He also has a natural tendency to be in constant learning of new tools and techniques, which makes him an extremely valuable source of knowledge, and thanks to his charming personality he’s someone one can’t forget about."

"Angel was an absolute pleasure to work with. He has phenomenal UI and product design skills, creating interfaces and product features that are intuitive and seamless for the end-user. Much of the love for the SocialBro (now Audiense) platform and tools are a reflection of Angel's innovation and design flair. Angel is an absolute powerhouse, driving momentum forward to hit milestone after milestone while juggling multiple inputs from different teams. What makes him even more of a rock star designer is his ability to work with all those inputs, viewpoints and often conflicting opinions and create harmonious solutions, all while getting under the skin of the end-user and delivering what they really want. He is a responsive and positive member of the team, with infectious energy, enthusiasm and good humour. All in all, a much-missed colleague! "
Lara Bayley​​​​​​​
SocialBro 2012 - 2015
In SocialBro, organizations could manage and monitor their Twitter communities, using a dashboard of tools that included creating and managing lists, following/unfollowing tools, tracking followers, and identifying specific followers. The platform provides real-time analytics, showing who's online, the right time to tweet, insights into the community, monitoring hashtags, analyzing lists, and importing users.

Some big-name customers use my design such: Unesco, Sony, Paramount, PlayStation, Mc Donalds, Google, Cisco, TIM, KIA, Rolling Stone, Greenpeace, RedBull, Intel, HP, Samsung, TomTom, Alfa Romeo, MasterCard, Chevrolet, Volkswagen, Dunlop, Dell, Elle, Publicis, Coca-Cola, Nascar, PayPal, CBS and T-Mobile.

The UI was evolving when Material Design was born in 2015 and Atomic Design in 2016. However, before Design Systems were a mainstream practice I designed the complete style guide that was hosted in Storybook. 
Case Studies
· An integration with Hootsuite, Buffer, Peerindex and Kred
· The Best Time To Tweet feature.
· Mention Helper feature.
· Direct Message Campaign creation form and stats dashboard
· A Follower Retention Churn feature
· An Account Comparison stats dashboard feature
· An analytic feature for Instagram
· Definition of the style guide

Learn more about SocialBro here and here.
"Angel is one of the best UX designers I have ever seen at work, and one of the easiest people to manage. He has great ideas, and knows all his UX theory, but is not so purist that you can't bend the rules a bit. I found Angel to be a nice guy, proactive, hardworking and more. I also learned a lot working with him. He is 100% dedicated. UX is often a contentious subject in startups, but Angel can handle that. Frankly, he's a pleasure to work with."
Luella Ben Aziza​​​​​​​
4iKIM 2010 - 2012
4iKIM was a technologically advanced product that allowed users to share the entire knowledge and information within an organization by using trays, geo-tags, a calendar, advanced search, relationships for elements, and chatrooms.

I designed the user interface adapting the Sencha Ext JS JavaScript and CSS framework to our style.

At that time I had to work with PSD and HTML/CSS to recreate, redesign and adapt the Sencha components into mockups. In addition to the principal product, 4iKIM evolved into two more products.  BOX (a cloud storage app for Microsoft) and a web companion app.

Other tasks I've done were:
• The User Experience process, including persona research and usability.
• Pitched projects with many major customers.
• Concepts of the master web app and the later start apps.

Learn more about 4iKIM here and here.

"I have had the opportunity to work with Ángel on multiple projects and various companies over the last few years.
Ángel stands out in the great quality of his designs, surely he is the best designer I have worked with so far.
Both his artistic quality (drawing and design capabilities), and his technical capabilities (layout, application of styles, etc.), are remarkable.
Also, he is not only close to his artistic instinct in his designs (I insist that as a graphic artist he is fabulous), but he is an assiduous reader and follower of the latest trends in design and usability; area, the latter, in which his knowledge stands out.
As a person: he is grateful, he quickly integrates into the group and undoubtedly collaborates in creating a good work environment."
Lowffer 2009 - 2011

In Lowffer, registered users had the opportunity to post their shopping experiences in real-time. Users were ranked based on the recommendations they made when they discovered and shared shopping experiences in any city.

Using microblogging and geo-tagging, we have created an interactive platform. It worked based on invitations to guarantee the quality of the service.

At the time, I used PSD and HTML/CSS to create the UI and all the mockups. 
Learn more about Lowffer here and here.
"Efficient, proactive, he remarkably develops his work, leads effective ideas and puts them into practice. Nice and humane treatment. Committed to the company and his professional career."
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