Welcome to my professional journey, where I have honed my design expertise over a span of 25 years. My extensive experience encompasses leadership roles within design teams and the management of Design Ops for various prestigious companies and organizations.
Throughout my career, I have played a pivotal role in creating robust UI foundations, crafting Design Systems, and establishing Design Principles that elevate online user experiences.
Throughout my career, I have played a pivotal role in creating robust UI foundations, crafting Design Systems, and establishing Design Principles that elevate online user experiences.
Work Approach and Collaboration:
My work portfolio includes projects of diverse scales, ranging from startups to expansive software as a service (SaaS) platforms. While some of these projects are bound by non-disclosure agreements (NDAs), my modus operandi consistently involves collaborating within agile methodologies. This entails close coordination with front-end teams, project managers, and fellow designers.
Evolution in Design:
Over the past decade, the design landscape has witnessed transformative changes that have reshaped my approach. My journey in the industry dates back to the year 2000 when I founded my web design agency. In recent years, the advent of ultrafast design tools like Sketch and Figma has revolutionized my workflow. This technological evolution has brought me closer to the development process, enabling me to prioritize functionality in design. The ability to create high-fidelity interactive prototypes has facilitated more effective collaboration with engineers, resulting in superior end products.
Over the past decade, the design landscape has witnessed transformative changes that have reshaped my approach. My journey in the industry dates back to the year 2000 when I founded my web design agency. In recent years, the advent of ultrafast design tools like Sketch and Figma has revolutionized my workflow. This technological evolution has brought me closer to the development process, enabling me to prioritize functionality in design. The ability to create high-fidelity interactive prototypes has facilitated more effective collaboration with engineers, resulting in superior end products.
Audiense 2015 - Present
At Audiense, a leading social marketing platform, I am tasked with overseeing the design UI and UX for four distinct products, including Soprism, Affinio, and TweetBinder.
At Audiense, a leading social marketing platform, I am tasked with overseeing the design UI and UX for four distinct products, including Soprism, Affinio, and TweetBinder.
Enhancing User Experience for Audiense's Social, Digital, and Demand Intelligence Platform
During my tenure at Audiense from 2015 to the present, I undertook the crucial task of enhancing the user interface (UI) and user experience (UX) of Audiense's social, digital, and demand intelligence platform. The primary problem we aimed to address was the need to provide marketers with a more efficient and seamless experience while using the platform. To achieve this, we embarked on a transparent workflow that involved several key steps.
First, we conducted a comprehensive assessment of the current UI/UX. This involved a meticulous analysis of Audiense's existing design to identify pain points, usability issues, and areas within the platform that required improvement. Gathering insights from real user experiences was instrumental in understanding the specific challenges that needed to be overcome.
To ensure that client-specific requirements and preferences were at the forefront of our redesign efforts, we actively engaged with high-profile clients, collecting and incorporating their valuable feedback. This iterative process allowed us to align the redesign with the unique needs and expectations of our clients, making it a collaborative and client-centric endeavor.
In terms of the design framework, we selected the React Toolbox framework as the foundation for our redesign. This decision was based on considerations such as scalability and user-friendliness, ensuring that the chosen framework would support the platform's growth and meet the demands of our users.
Leveraging cutting-edge design tools, including Figma (formerly Sketch), Framer, and Principle, our UI/UX Design Team created prototypes and design mockups. These tools facilitated the development of visually appealing and user-friendly design prototypes, which formed the basis for our design enhancements.
Collaboration with the Audiense Development Team was a critical component of our workflow. We maintained close communication and collaboration to ensure the seamless integration of the new design into the platform. This alignment between design and development teams was essential to achieving our objectives effectively.
User testing and iteration were fundamental to our process. We conducted user testing sessions with marketing professionals, actively gathering feedback and identifying usability issues. This iterative approach allowed us to continuously refine the design based on real user input, ensuring that the final product would meet the highest standards of usability.
The outcome of our efforts was a redesigned UI/UX for Audiense's platform that provided marketing professionals with a significantly improved and user-friendly experience. It addressed specific client needs and preferences, resulting in enhanced usability, increased efficiency, and overall satisfaction among our users. Our transparent and collaborative workflow not only achieved the desired design improvements but also strengthened our client relationships and positioned Audiense as a leader in social, digital, and demand intelligence platforms.
Learn more about Audiense
Learn more about Audiense
Testimonials
"I’ve been working with Angel for more than three years during our time at Audiense... His versatility, practicality, and deep understanding of human-computer interaction made it super easy (and fun!) to work with him."
Juan Fernández
"Angel was an absolute pleasure to work with... Angel is an absolute powerhouse, driving momentum forward to hit milestone after milestone while juggling multiple inputs from different teams."
Lara Bayley
"I’ve been working with Angel for more than three years during our time at Audiense... His versatility, practicality, and deep understanding of human-computer interaction made it super easy (and fun!) to work with him."
Juan Fernández
"Angel was an absolute pleasure to work with... Angel is an absolute powerhouse, driving momentum forward to hit milestone after milestone while juggling multiple inputs from different teams."
Lara Bayley
__________________
Update: I am tasked with overseeing the design UI and UX for four distinct products, including Soprism, Affinio, and TweetBinder.
SocialBro 2012 - 2015
At SocialBro, organizations had access to a powerful dashboard for managing and monitoring their Twitter communities.
At SocialBro, organizations had access to a powerful dashboard for managing and monitoring their Twitter communities.
Refining User Interface for Twitter Community Management in SocialBro
During my tenure at SocialBro from 2012 to 2015, I took on the challenge of refining the user interface (UI) of SocialBro's Twitter community management dashboard. The primary objective was to incorporate advanced design principles, specifically Material Design and Atomic Design, to elevate the platform's usability and visual aesthetics, ultimately enhancing the overall user experience.
The problem we aimed to address was the need for significant UI improvements within SocialBro's dashboard for managing and monitoring Twitter communities. While the platform offered robust functionality, it required a comprehensive redesign to align with emerging design concepts such as Material Design and Atomic Design, which were gaining prominence in the field of user experience and product design.
Key stakeholders in this project included myself as the product designer responsible for the UI enhancements, the SocialBro Development Team, and the organizations and users who relied on SocialBro's Twitter Community Management Platform.
To address the challenge, we followed a well-defined workflow. It began with an in-depth UI assessment and analysis, where I conducted a meticulous evaluation of SocialBro's existing UI. This analysis aimed to identify pain points, usability issues, and areas in need of improvement, providing a comprehensive understanding of the current UI landscape.
The next step involved the integration of Material Design and Atomic Design concepts into the platform's UI. This integration was crucial to establish a modern and cohesive visual identity for the platform. It required the thoughtful incorporation of design principles from these frameworks.
Throughout the project, multiple design iterations were carried out. Each iteration focused on refining and optimizing the UI based on the principles of Material Design and Atomic Design. These iterations prioritized achieving a balance between aesthetics and usability, ensuring that the redesigned UI was both visually appealing and functionally efficient.
Maintaining a user-centric approach was paramount throughout the redesign process. This approach involved prioritizing the end-users' experience and feedback, with the goal of creating an intuitive and engaging platform that catered to the specific needs and preferences of the user base.
Finally, the project culminated in the implementation of the final UI design. This implementation incorporated all the enhancements derived from the Material Design and Atomic Design principles, resulting in a polished and user-centric Twitter community management dashboard.
The outcome of this endeavor was the successful redesign of SocialBro's UI, providing users with an improved and visually cohesive experience. The integration of Material Design and Atomic Design principles ensured that the platform remained aligned with modern design trends while preserving its user-friendliness and functionality. This UI enhancement contributed to a more engaging and efficient user experience within SocialBro's Twitter community management platform.
Testimonials
"Angel is one of the best UX designers I have ever seen at work, and one of the easiest people to manage... UX is often a contentious subject in startups, but Angel can handle that."
Luella Ben Aziza
"Angel is one of the best UX designers I have ever seen at work, and one of the easiest people to manage... UX is often a contentious subject in startups, but Angel can handle that."
Luella Ben Aziza
__________________
4iKIM 2010 - 2012
Elevating the User Interface for Knowledge Sharing at 4iKIM
In this use case, the primary objective was to enhance the user interface (UI) of 4iKIM's innovative knowledge-sharing product, specifically designed for organizations. The goal was clear: optimize the UI to seamlessly align with the product's distinctive style and feature set.
4iKIM had introduced a cutting-edge knowledge-sharing solution equipped with various capabilities, including trays, geo-tags, a calendar, advanced search functionality, and chatrooms, among others. Notably, as the sole product designer at 4iKIM, I took on the pivotal responsibility of meticulously designing the UI. This involved a thorough adaptation of the Sencha Ext JS JavaScript and CSS framework to match our organization's unique style and requirements.
As the sole product designer at 4iKIM, my role was crucial in ensuring the UI's success. It was not just about meeting design objectives; it was about delivering a seamless and intuitive experience for our users, considering the specific needs and preferences of our audience.
To enhance the UI effectively, a series of actions were undertaken. The first step involved meticulous UI adaptation and customization. This process was characterized by a high level of detail and precision, ensuring that the UI seamlessly aligned with 4iKIM's unique design style and functionalities. The comprehensive approach aimed to provide users with a user-friendly and visually appealing interface, thus enhancing their overall experience.
The outcome of this initiative was indeed successful. The adapted UI, crafted with meticulous attention to detail to align with our organization's unique style and functionalities, resulted in a significantly improved user interface. This transformation aimed to provide users with an enhanced, seamless, and visually appealing experience, ultimately contributing to the product's usability and boosting user satisfaction. The refined UI reflected the organization's commitment to delivering a top-tier knowledge-sharing product tailored to the needs of its users.
Testimonials
"I have had the opportunity to work with Ángel on multiple projects and various companies over the last few years... Both his artistic quality and technical capabilities are remarkable."
David Fernández
"I have had the opportunity to work with Ángel on multiple projects and various companies over the last few years... Both his artistic quality and technical capabilities are remarkable."
David Fernández
__________________
Lowffer 2009 - 2011
Optimizing User Interface for Real-time Shopping Engagement on the Lowffer Platform
In this use case, the primary objective was to enhance the user interface (UI) for Lowffer's platform, a platform that allowed registered users to share their real-time shopping experiences and receive rankings based on their recommendations. The overarching goal was to optimize the UI to enhance user engagement and overall satisfaction.
Lowffer's platform offered a unique experience where registered users actively shared their real-time shopping experiences and received rankings based on their recommendations. This setup created a dynamic and interactive community within the platform. Notably, the platform incorporated features like microblogging and geo-tagging, fostering real-time engagement among users. To maintain service quality, access to the platform relied on invitations.
As the sole UI designer at Lowffer, my role was of utmost importance in ensuring the success of the UI enhancements. It wasn't just about meeting design objectives; it was about delivering a seamless and intuitive experience for our users while aligning with the organization's unique style and functionalities.
To achieve this objective, a series of actions were undertaken, with meticulous UI adaptation and customization as the cornerstone. This process involved a comprehensive approach to ensure that the UI seamlessly aligned with Lowffer's unique style and functionalities. The end goal was to provide users with a user-friendly and visually appealing interface that would significantly enhance their overall experience.
The outcome of this initiative was indeed successful. The adapted UI, crafted with meticulous attention to detail to align with Lowffer's unique style and functionalities, resulted in a significantly improved user interface. This transformation aimed to provide users with an enhanced and seamless experience, ultimately contributing to the platform's overall usability and boosting user satisfaction. The refined UI reflected the organization's commitment to delivering a top-tier real-time shopping experience tailored to the needs of its users.
Testimonials
"Efficient, proactive, he remarkably develops his work, leads effective ideas and puts them into practice... he is 100% dedicated."
Alfonso Murat
"Efficient, proactive, he remarkably develops his work, leads effective ideas and puts them into practice... he is 100% dedicated."
Alfonso Murat
This concludes my journey as a seasoned product designer, and I look forward to exploring new challenges and opportunities in the ever-evolving realm of design. Feel free to reach out to discuss potential collaborations or simply engage in enriching conversations about design.